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NOVO Hosts Wisconsin Financial Executives

April 17, 2017


NOVO Health and Aon host Wisconsin Financial Executives at FVHO in March.

The Northeast Wisconsin Chapter of Financial Executives International (FEI) held its March meeting at Fox Valley Hematology & Oncology (FVHO) Health & Wellness Center in Appleton. FEI is organized exclusively for financial professionals from public and private industries and higher education. 

Co-presented by NOVO Health and Aon, the event gathered 100+ Wisconsin-based CFOs to learn about alternative healthcare payment models. NOVO Health CEO Curt Kubiak and senior Aon consultants Janet Lucas-Taylor and Gerard Morris hosted the professional development sessions.

Kubiak emceed the event’s first session, a panel discussion/Q & A, which provided background on the current healthcare environment and recent developments in value-based healthcare models. The following professionals joined Lucas-Taylor and Morris on the healthcare panel:

  • Aaron Bleier, Director of Finance, Orthopedic & Sports Institute (OSI)
  • Bruce Flunker, President of EBSO 
  • Etienne Mejia, MD, Sports Medicine Center
  • Angela Rust, Health Law Attorney, NOVO Health
  • Melanie Zuehls, Healthcare Coordinator, Brakebush Brothers

Panelists focused on cost-saving designs developed to provide relief to self-funded companies facing skyrocketing medical costs. These include bundled surgical pricing for orthopedics, spine, and oncology, which comprise three of the highest employer medical spends, Workers’ Compensation bundles, and medical services that address employee injuries onsite.

CFOs were then escorted on guided tours of OSI & FVHO, campuses connected by a link to enhance coordinated care and promote the sharing of ancillary services. Tour stops included:

  • FVHO Diagnostics
  • FVHO Chemotherapy Bays
  • Advanced Physical Therapy & Sports Medicine
  • OSI Imaging/MRI
  • OSI Surgery Center
  • Recovery Inn Skilled Nursing Facility 

After reconvening at FVHO, independent physicians presented information about how their single specialty facilities strive to achieve the triple aim of alternative payment models, namely, to reduce cost, exceed quality standards, and create a memorable patient experience. 


"We started out with a focus on improving the patient experience and that has evolved into us being able to control the whole experience while providing higher quality care at a lower cost to the patient." - Brian Lohrbach, MD, OSI

Highlighting transformational trends including price bundling, outpatient procedures, and freestanding oncology & hematology services, these independent practitioners addressed the FEI group:

  • Timothy Goggins, MD, FVHO
  • Philip Yazbak, MD, Neuroscience Group
  • Brian Lohrbach, MD, OSI
  • Todd Van Ye, MD, The Center for Aesthetics & Plastic Surgery

All of the featured speakers belong to partner organizations of NOVO Health. NOVO Health is a collection of premium providers delivering specialty healthcare solutions to businesses and organizations through a design known as direct contracting. NOVO Health crafts each healthcare option based on employer needs and goals, providing medical services at an agreed-upon rate where the costs of services are known to employers in advance of delivery. Employee reimbursements and warranties for services are included in the direct contract.


“In opening our surgery center almost 20 years ago, we wanted to provide our patients the highest level of quality, the convenience of not having to go to the hospital, and the utmost in privacy and confidentiality.” - Todd Van Ye, MD, The Center for Aesthetics & Plastic Surgery

While NOVO CEO Curt Kubiak highlighted the utilization of manufacturing principles to reduce variation and produce better results, he was quick to point out the primary reason for NOVO’s success: its providers.

“By uniting fiercely independent, single specialty providers,” said Kubiak, “NOVO has designed a model that makes high quality medical services affordable and accessible.”

To learn more about NOVO Health, call 920.560.1125 or visit novohealth.com. Information about FEI can be found at feinew.org.